RD designs and executes creative campaigns for clients around the world, by connecting a series of operations, expertly executed to get audience attention and bring about a particular and meaningful goal, result or change.

A successful campaign achieves all of the following desired outcomes and goals:

  • Your message or story successfully reaches your intended and targeted audience
  • Your message is clearly understood by the audience – and makes a personal impact
  • It stimulates, educates, enlightens and empowers
  • It carries a clear call to action
  • The audience takes this action
  • And Success!

The process is easy – but the real question is how do you achieve these outcomes with YOUR campaign?


Influencing the Influencers Campaigns

It seems that the traditional old ‘press release’ is dead. Hardly. Its still has its place. But what did happen is new ways of creating awareness and getting others to talk about your brand have emerged along with social media and the web.

It’s now all about creating a hybrid model of a social targeting campaigns mixed with the right connections in the influencer stratosphere and the new media – and a strong understanding of exactly what it is that the consumer needs. 

With this campaign RD creates specific JV events that really gets the buzz going for all involved. It’s all about whatever brand tells the most compelling story – wins the case.


Serve + Protect Campaigns

Fundraising for foundations and causes – raising money for the conservational and, environmental related socio-economic initiatives to the benefit of all. A showcase of CSI + CSR + SED projects in Africa around: Conservation, Community, Social Development, Giving, Upliftment, Cause Campaigns


Why use RD for your campaign?

RD is an expert design thinker.

Design thinking is a proven and repeatable problem-solving protocol to discover new opportunities with extraordinary results. It’s an objective view and a warm embrace of risk and new ideas.

Design in its most effective form is a process, an action – always linked to an improved future.

Unlike critical thinking, which is a process of analysis and is associated with the ‘breaking down’ of ideas, design thinking is a creative process based around the ‘building up’ of ideas.

There are no judgments in design thinking. This eliminates the fear of failure and encourages maximum input and participation which lead to the most creative solutions.

RD uses a seven step process: Define, Research, Ideate, Prototype, Choose, Implement, Learn. Techniques and tools differ for each campaign.


BRAND Engagement Process

Determine + Assess:

  • Objectives
  • Target Market
  • Stakeholders Mapping
  • Communication Opportunities
  • Communication Platforms To Use
  • Promotional Mix For Impact
  • Benchmarks + KPIs
  • Campaign Budget
  • Key Messages
  • Create Content + Campaign Tools
  • Implement
  • Monitor + Measure Campaign Effectiveness
  • Final Analysis Report + BSC