Insights

What Exactly Is Branded Content?

Branded content (also known as branded entertainment) is the practice of marketing via the creation of content that is funded or outright produced by an advertiser. In contrast to content …

The urge for splurge…

With Luxury catching the eyes of investors the opportunity in luxury retail seems big. Mature markets for luxury are Europe, US, Japan, France, Germany and Paris where luxury retail is …

The PESO Model

The PESO marketing model is a great way to organise thoughts and efforts to include all aspects of marketing. PR and Marketing used to be very distinct domains. Instructors at …