Public Relations

 

The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, you have to distinguish yourself from the competition.You also need to create and maintain a positive public image.

RD helps you create and maintain a good reputation among ALL stakeholders by communicating and presenting your products, services and the overall operation in the best light possible.

A positive public image helps create a strong relationship with your customers which in turn increases the sales.

Most business executives dub PR as ‘free advertising.’ This could not be further from the truth. It neither is advertising, nor is free.

As a matter of fact, it may be costly, VERY costly, depending upon how it is used, because it’s a time consuming and labor intensive process.

Why? Because in advertising you call the shots, telling the world what you want them to know in the way best suited to your objectives. In public relations you have to trust audiences to talk about you in the way they perceive you. Which means, they need to be subtly influenced over time to be able to form a favourable opinion of you your company, its products and service and your employees…


 

Aligning PR to business objectives to show value, authenticity and return on investment (ROI)

Broadly speaking, PR is anticipating, analysing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of your organisation.

You should seriously consider doing PR when you want to: protect, enhance or build your reputation through the media and all your stakeholders.

RD analyses your business, finds the core most important underlying messages and translates those messages into positive stories and applications – helping you increase visibility with increased recognition on as many respected platforms as possible.

 

PR service offering includes:

Broad sector expertise

With a background that spans widely across prime sectors of the economy and Journalism RD has the skills to communicate various topics, subjects and issues with the same authority and passion that you have. This means that we can understand the needs of even the most niche technical applications,  and turn them into clear, engaging and newsworthy messages to help you communicate your product, service or technology to any target audience.

Governance

Counselling management at all levels in the organisation with regards to policy decisions, courses of action and communication, taking into account public ramifications and the organisation’s social or citizenship responsibilities

Strategising

Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of your organisation’s aims. Planning and implementing efforts to influence or change public opinion

Stakeholder Relations

Develop relationships across all organisational stakeholders through effective communication, strategies and opportunities. Stakeholders may include employees, supply chain, investors, shareholders, government, industry bodies – basically anyone and everyone who may have an impact on the company’s desired objectives and outcomes

Investor Relations and Financial Communication

Keeping existing shareholders satisfied with the right information, on a timely basis, and attracting new investors, in so to ensure your company’s share price is fairly valued, while simultaneously maintaining regulatory compliance in the capital markets, are key goals of the IR function – This includes financial information, intangibles, risk, value, and growth, socially responsible investing, corporate governance, shareholder activism, morals + ethics + professionalism

Media and Influencers

Media and influencer liaison and relations – influencing the influencers
Writing and distributing press releases – Pitching newsworthy stories to journalists and influencers – Media training to offer valuable knowledge and insight to journalists and analysts – to effectively bring your company’s messages across and represent the brand ethically and reputably in the media.

Executive Profiling

Arranges enhanced personal presence and visibility with speaker opportunities to a highly relevant audience at leading industry events and conferences
Speech writing

Thought Leadership

Research, development and writing of thought leader reports and opinions, to strengthen executive and C-level authority and credibility

Crisis + Resolution + Reputation Management

Effective management and resolution of unexpected challenges to protect brand reputation, brand image and loyalty

Change Management

Aligning your company’s culture, values, people, and behaviours to encourage and realise the desired results – considering the four characteristics of change: scale (who are affected), magnitude (significant alterations of the status quo), duration (months, if not years), and strategic importance. Change occurs mostly at the level of the individual employee, the reason why IMCBR’s change management includes a robust employee relation campaign.

PR events (launches, conferences, seminars, trade shows, brand experiences)

  • Create and execute special events designed for public outreach and media relations with opportunities to expand business contacts
  • Gain maximum media exposure at all events
  • Event collateral deliverance across all communication channels to ensure pre- and post-event awareness and brand recognition
  • Securing media interviews and provide complete media kits with releases, photos, videos

Corporate Social Responsibility (CSR and CSI and SED)

Benefits of CSR are:

  • Better brand recognition
  • Positive business reputation
  • Increased sales and customer loyalty
  • Greater ability to attract talent and retain staff
  • Organisational growth
  • Easier access to capital

 


Monitoring + Reporting

Monitoring methodology is not simply the capture and analysis of data or performance.

Rather, it is a form of advocacy where data capture and analysis merely form the first step towards active and ongoing engagement with stakeholders to improve the quality of reporting through education.

Media monitoring

Monitoring of: all outlets including: Broadcast (TV and Radio), Print (Newspapers, Magazines, Trade Publications and Journals), Online – global (news sites, blogs and forums)

Consumer generated media (Social) – SM listening strategy encompasses all forms of word of mouth media and consumer discussion including blogs, YouTube, Facebook and Twitter.

Monitoring tools include:

  • Delivering of articles about different divisions or brands to different folders and people
  • Online digital clip archive to store, search and manage clips
  • Track the success of releases on all platforms
  • Find information about competitors
  • Find specific issues relevant to the brand to benchmark performance
  • Manage corporate or brand reputation
  • Gather industry intelligence
  • Better understand the strengths and weaknesses of communications
  • Identify new business opportunities and ideas
  • Track engagement
  • Identify key influencers, journalists and publications that help propel your story
  • Media + Influencer Database management

Project Monitoring

  • Monitoring, Tracking, Analytics, Measuring
  • Reporting: SOV %, KPI, BSC, ROI, Market Intelligence

 

Market Intelligence

Turning data into knowledge

Data is only helpful if it’s actually used.

If all you do is gather data you’ll be left behind competitors who are harnessing this wealth of information more effectively.

Strategy development based on data intelligence gathered to help make better business decisions.

The more you know about your markets and customers, the better you can serve them.

Clips and impressions alone are meaningless –Quality, including consideration of tone and messaging, should be a consideration and part of reporting

Market Intelligence Reporting

  • Provide market intelligence to inform business growth strategies
  • Provide market intelligence on new market and communications strategies and assess effectiveness of the communication messages
  • Highlight specific issues relevant to brand or company to action
  • Highlight specific issues that can affect corporate and brand reputation
  • Show market sentiment
  • Customer behaviour, customer opinions and requirements, customer grievances Show where strengths and weaknesses are communications strategy
  • Identify new business opportunities and ideas
  • Save time by ignoring irrelevant functions and improve productivity of PR staff
  • Solve problems pertaining to your business and hence expand your horizons, making scope for more business opportunities.
  • Extracting data into a structured format helps bring ideas and resources together and interconnects people, practices, and customers to build knowledge.

 

Ongoing monitoring and measurement, counselling and support

  • Set KPI Areas – Establish Benchmarks (KPI) + What Would Make This A Success
  • Objectives – Objectives Tied To Broader Business Goals
  • Optimise – For Strategies That Drive Greatest Business Impact + Overall Strategic Experimentation
  • Monitor – Company Feedback + Media Mentions + Supply Chain Feedback
  • Measure – Quantify Event/Project Experience + Media Exposure Received
  • Analyse – Honestly Objectively Evaluate Event/Project + Work
  • Report – Balanced Scorecard + Final Assessment Of Success + Mistakes + Overall Impact
  • Market Intelligence – Identify Best Opportunities For Future Growth

 

What’s your PR campaign going to be in 2018?

Media and Public Relations are the most successful methods of communicating your value to those around you. Furthermore, PR is all about building relationships and good networking skills which enable you to enhance the relationships you already have – form new ones and increase the scope of your network. The larger the scope – the more people know you and talk about you.