Integrity: the definition of integrity is a state or condition of being whole, complete, unbroken, unimpaired, sound, in perfect condition. Without it nothing works says RD. There is a causal link between integrity and increased performance, quality of life, and value-creation for all entities. Integrity is thus a factor of production as important as knowledge and technology, yet its major role in productivity and performance has been largely hidden or unnoticed, or even ignored. Integrity exists in a positive realm devoid of normative content. Integrity is thus not about good or bad, or right or wrong, or what should or should not be.
RD distinguishes integrity as the objective state or condition of an object, system, person, group, or organisational entity, and, consistent with the Webster’s dictionary, which defines integrity as a state or condition of being whole, complete, unbroken, unimpaired, sound, perfect condition.
Integrity is thus a necessary condition for workability – something RD values highly.
Ethics: In a given group, ethics is the agreed upon standards of what is desirable and undesirable – of what is considered by that group as good behaviour – and may include a defined bases for discipline, or exclusion.
Morality:Morality is the accepted standards of a person of what is desirable or undesirable; of right and wrong conduct, and what is considered good by that person. RD values good morals highly in a workplace and often makes decisions based on this – even if it means not to proceed with that certain project if it violates this value.
Power + Mission words