Are degrees worth the paper and money? In many modern startup circles, a formal institution degree does not seem to carry heavy weight any…
This was posted on Fast Company Website Imagine walking into the Italian factory that makes leather bags for Celine, and asking them to make…
Building good media + influencer + stakeholder + consumer relations can grow the business to realise much higher profits In everything we do, in anything…
Consumers are confronted with an information overload due to the range and variety of products and services presented to them on every turn. As a…
In luxury brand management, experiences are essential… However, most of what we know about designing customer experiences originates from work developed with and/or for mass…
Connecting content creators, media and influencers with brands… As a brands you have your own mediums on which is easy to create awareness. But the challenge…
Individual Change Management While it is the natural psychological and physiological reaction of humans to resist change, we are actually quite resilient creatures. When…
A luxury brand has a raison d’être in creativity. They add value to their products and services by offering deeper meanings and intangible values…
Project Operations Strategy Operational strategy focuses on: resources, processes, tasks, communication channels, value creation drivers, risks, technology, policies, professional partners, competent people, sequencing of…
The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, you have to distinguish…
Reputation is the overall estimation in which an organisation is held by its internal and external stakeholders based on its past actions and probability of…
Content is branding: Your content is your emotional DNA. It’s how you position yourself in your market. It’s your top selling points and your…
Design thinking is a proven and repeatable problem-solving protocol to discover new opportunities with extraordinary results. It’s an objective view and a warm embrace of…
Myth #1: PR equals press releasesThe press release is the proverbial hammer of a PR toolkit — the tried and true method that companies continue…
Exploring effective methodologies and approaches to delivering the best customer experience… As the late Steve Jobs famously said, “You have to start with the customer…
I think there is so much said about storytelling you don’t need another essay on the subject. But if I have to say one…
You don’t tell people what to do. You inspire them to actualise your vision. For some, leadership is motivation, for others, it equals results, for…
A successful luxury brand strategy involves science, art, logic, intuition and emotion All things crucial to raise brand equity, attract new consumers, heightening existing customers’…
Factors for promoting and preserving good health Health can be defined as physical, mental, and social wellbeing, and as a resource for living a…
Storytelling Our brains are complex, powerful things and they need stories to feed off. It’s a natural, primal urge. If I was to present you…
Branded content (also known as branded entertainment) is the practice of marketing via the creation of content that is funded or outright produced by an…
When the Internet arrived with all its underlying technologies and limitless space – all traditional methods of communication toppled among the increasingly information-obsessed society. At…
Each year in New York, the Luxury Marketing Council Worldwide(“L.M.C.W.”) holds its annual “temperature taking” view of the luxury market to look back to last year,…
Speaking at Luxury FirstLook 2018: Exclusivity Redefined on Jan. 17, a panel of experts from throughout the luxury media world spoke about the challenges facing…
Sure, high quality and exclusivity matter, but the luxury brands that stand out prioritize relationship building above all else. By Andrew Medal Founder, Agent Beta What…
With Luxury catching the eyes of investors the opportunity in luxury retail seems big. Mature markets for luxury are Europe, US, Japan, France, Germany and…
The Amazing Architectural and Design Details of Punta Mita’s Casa Koko The Patriarch and his Protégée building their legacy one home at a time BY…
Conversational capacity: the art of clearly and calmly stating what you mean – and really mean what you say… We’ve all been in meetings or…
When you live with congruency, life becomes easy and all the different parts of your life shape into a new, greater whole… Life gets…
If you can’t manage your time effectively to do things most important to you, then what’s the point? In science, time is usually defined by…
In everything you do, in anything worthwhile achieving, you’ll need the support of people… To be able to read others’ emotional language, to understand…
The most critical component for achieving anything in life, is getting things done. And to get those things done, you need self-discipline. Self-discipline is the…
Job-seekers always wish they could unlock the secret formula to winning the hearts and minds of potential employers. What is that unique combination of skills…
“Great writing is alchemy — you take bits of entertainment, mix in some education, and add a dash of inspiration.” The alchemy concept is generally related to…
Thought leadership is the key to unlocking a new level of professional accomplishment and personal satisfaction. If you want to stand with honest and…