{"id":2413,"date":"2026-06-04T15:46:31","date_gmt":"2026-06-04T15:46:31","guid":{"rendered":"https:\/\/rizeldelano.com\/chronicles\/?p=2413"},"modified":"2026-06-04T15:46:31","modified_gmt":"2026-06-04T15:46:31","slug":"the-sizzle-is-not-the-steak","status":"publish","type":"post","link":"https:\/\/rizeldelano.com\/chronicles\/the-sizzle-is-not-the-steak\/","title":{"rendered":"The sizzle is not the steak"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The sizzle is not the steak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This sales phrase was coined by Elmer Wheeler in the mid-1920s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It urged salespeople to focus on the experience around a product being sold (benefits, ulity and symbolic aspirations) rather than simply on the object itself (features).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It means appealing to the senses and emotions of the buyer to motivate them to buy it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing teams are experts in human behaviour and will use many tactics to create the sizzles for the steak.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oftentimes they never live up to the promise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you are allured by a dream, that dream becomes expectation, meaning the default expected, and when you finally get it &#8211; it is nothing like your dream at all. Because reality can never match what is in your mind. (Theory of forms)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sizzle is not the steak This sales phrase was coined by Elmer Wheeler in the mid-1920s.&nbsp; It urged salespeople to focus on the experience&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-2413","post","type-post","status-publish","format-standard","hentry","category-illusions"],"_links":{"self":[{"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/posts\/2413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/comments?post=2413"}],"version-history":[{"count":1,"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/posts\/2413\/revisions"}],"predecessor-version":[{"id":2414,"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/posts\/2413\/revisions\/2414"}],"wp:attachment":[{"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/media?parent=2413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/categories?post=2413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rizeldelano.com\/chronicles\/wp-json\/wp\/v2\/tags?post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}