RD is a specialist in destination and tourism marketing and development, researching destination landscapes and all its assets to gather market intelligence, to help inform and ensure long-term and steady tourism economic growth for the region and its inhabitants.
RD identifies areas and regions that can most benefit from tourism activities, areas that are relatively unknown. RD then creates a certain brand identity around it, builds upon its ethos and mythology, builds assets around this identity and markets it to the world.
RD focuses on all those things that make a destination unique and exceptional – and develops the products, attractions and activities that would attract people to visit.
RD consults on, and develops programs, experiences and marketing initiatives to increase the competitiveness of an area’s tourism industry by evaluating the scope and diversity of existing and potential tourism resources; providing guidelines for their conversion into quality tourism products based on research of current and future market trends; and, addressing the national and regional challenges of product similarity and lack of product diversity with the ultimate aim of increasing tourist arrivals (including repeat visitors), increasing their length of stay and thereby, spreading the economic benefits of tourism to all parts of the area.
RD formulates detailed marketing and promotional campaigns for the sector, taking into account the quality and quantity of tourism products, the diversity of domestic, regional and international source markets, image, reputation and positioning, branding, quality and distribution of promotional materials and institutional mechanisms for marketing and promotion, including public-private partnership.
RD assists establishments and operators to promote their services and can include transportation, accommodation, restaurants, activities, experiences, excursions, conference venues, themed events, gala dinners and logistics, meetings, incentive schemes
As a destination management entity RD also offers professional services to international corporations and C-Level Executives by applying local knowledge, expertise and resources to inform the design and implementation of their planned events, activities, tours, transportation and program logistics.