RD consults on, and develops programs, experiences and marketing initiatives to increase the competitiveness of an area’s tourism industry by evaluating the scope and diversity of existing and potential tourism resources; providing guidelines for their conversion into quality tourism products based on research of current and future market trends; and, addressing the national and regional challenges of product similarity and lack of product diversity with the ultimate aim of increasing tourist arrivals (including repeat visitors), increasing their length of stay and thereby, spreading the economic benefits of tourism to all parts of the area.
RD formulates detailed marketing and promotional campaigns for the sector, taking into account the quality and quantity of tourism products, the diversity of domestic, regional and international source markets, image, reputation and positioning, branding, quality and distribution of promotional materials and institutional mechanisms for marketing and promotion, including public-private partnership.
RD assists establishments and operators to promote their services and can include transportation, accommodation, restaurants, activities, experiences, excursions, conference venues, themed events, gala dinners and logistics, meetings, incentive schemes
As a destination management entity RD also offers professional services to international corporations and C-Level Executives by applying local knowledge, expertise and resources to inform the design and implementation of their planned events, activities, tours, transportation and program logistics.
Tourism Product + Experience + Route Itinerary Development
RD helps tourism brands to upgrade the quality of their business offerings to increase revenues, raise profit margins, establish a better and more attractive positioning in the market, and ultimately help ensure the wellbeing of the entire tourism industry within that region.
RD helps entities conceptualise new products and experiences – focusing on all those things that make it unique and exceptional, then creates a brand identity around it, builds upon its ethos and mythology, builds assets around this identity, shares these stories to global markets, and attracts visitors to it from all over the world.
This is done by applying innovative developing and marketing strategies, and by implementing specialised services, backed by global expertise in destination development and marketing.
RD develops tour itineraries, products and experiences as a means to help visitors understand and appreciate a destination.
These are developed around a particular theme to attract visitors and increase their length of stay. This diversification of tourism assets can spread benefits to small businesses and rural communities while reducing pressure on the most frequently visited areas.