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Expertise

Well equipped to tackle a vast range of project endeavours with high demands

CONSULTING

Strategic Advice

“A vision without a strategy remains an illusion.” Lee Bolman

What it is

Strategic advise consists of a long-term plan for the development of a successful business or brand in order to achieve specific goals. A well-defined and executed strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. A comprehensive strategy will help grow your business in all aspects, especially profits, and be set on a path of sustainable development to remain so.

When to use it

When you want to ensure that objective criteria is established and agreed upon first in so to guide the strategy, creative processes, ideas and concepts, content development, and calls to action that resonate with target audiences. It's useful for when you're: too close to a problem to identify and resolve it; need a catalyst for change and someone to implement these change; need much-needed objectivity and fresh viewpoints without worrying about how it’s going to happen; when you need a competitive edge; when you need strategies that will realise higher profits

Why it's useful

It defines the manner by which an organisation identifies its clients’ needs and wants, meets those needs, delivers value to those clients in the way they want it, entices them to pay for that value, and converts those payments to profits.

Achieving bottom line organisational goals, will thus depend on how well organisations know the needs and wants of their stakeholders, investors and target markets, and how efficiently they can deliver upon those needs and wants with productive employees who are really inspired to deliver their best.

It’s about building capacity, developing skills and best practices, instilling authentic business values, beliefs and principles – and finding insights on which to build future excellence, legacy, profit and sustainability.

Broad sector expertise

With a background that spans widely across prime sectors of the economy and Journalism RD has the skills to communicate various topics, subjects and issues with the same authority and passion that you have. This means that we can understand the needs of even the most niche technical applications,  and turn them into clear, engaging and newsworthy messages to help you communicate your product, service or technology to any target audience.

Governance

Counselling management at all levels in the organisation with regards to policy decisions, courses of action and communication, taking into account public ramifications and the organisation’s social or citizenship responsibilities

Strategising

Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of your organisation’s aims. Planning and implementing efforts to influence or change public opinion.

Research + Analysis + Audits

“If you want to come up with a solution – the truth is very important.” – Elon Musk

What it is

Research comprises creative and systematic work to increase the stock of knowledge to inform and devise new applications within a certain field.

When to use it

When you need truthful insights and intelligence on markets, products, its preferred communication channels, and competitor brands within these markets – and discovering barometers on efficacy of campaigns or any other project.

Why it's useful

  • To uncover the meaning, significance, impacts, causes, and effects of whatever market, subject or field we’re investigating
  • To advance the understanding and appreciation of a particular market or field, or develop products or practical applications based on findings, or advocate changes in policy and way forward

Read more...

Business Development + Growth

“If I had asked people what they wanted, they would have said faster horses." - Henry Ford

There’s a truism nuzzled into this statement; that while good businesses simply meet a need, great businesses exceed expectations. Like Ford, innovative businesses deliver their horsepower in new and surprising ways, and they use creative strategies to do it.

What it is

Business development and growth consulting is help business achieve success. Success is reaching the people businesses  can help the most, meaning providing people with a product or service that solves their problems – and making a profit after salaries and expenses. As markets, competition, industry and technology changes, mergers, acquisitions and divestitures are just a few factors to master in order to drive on-going business success. Most business leaders understand that profit, success and continued growth are all achieved through an intelligent, articulate and well-crafted business strategy.

When to use it

When you need to build capacity, develop skills and best practices, instil authentic business values, beliefs and principles – and finding insights on which to build future excellence, legacy, profit and sustainability.

Why its useful

When you need a better business model as the one currently does not serve you any longer or do not realise in any profit or growth. The essence of a business model, is that it defines the manner by which an organisation identifies its clients’ needs and wants, meets those needs, delivers value to those clients in the way they want it, entices them to pay for that value, and converts those payments to profits.

Achieving bottom line organisational goals, will thus depend on how well organisations know the needs and wants of their stakeholders, investors and target markets, and how efficiently they can deliver upon those needs and wants with productive employees who are really inspired to deliver their best.

RD works diligently to understand and internalise your industry, businesses and products or services, starting with sound research and strategy planning to ensure the right messages and stories are being told to the right target audiences (or stakeholders), at the right time and in the most effective way.

Integrated Marketing Communications (IMC)

Redirecting marketing budget investments to where they will do the most good...

What it is

IMC is a process that involves the management and organisation of all ‘agents’ in the analysis, planning, implementation and control of all marketing communications, including its ‘contacts’ - media, messages and promotional tools – focused at selected target audiences in such a way as to derive the greatest enhancement and coherence of marketing communications effort to achieve predetermined objectives of ‘product’.

When to use it

When you want to integrate all the various elements of the marketing mix into one smooth and flowing - consistent operation to maximise competitive advantage for your brand.

Why it's useful

To remain competitive, is to promote your company, its brand products and services in an integrated approach - speaking with one voice, consistently across the board in all channels and mediums.

RD’S contracted teams will interview your executives, employees, customers and other key stakeholders to get a clear picture of your brand before delivering a strategy. By incorporating external research RD develops a creative brief that ensures objective criteria is established and agreed upon to guide the brand strategy, creative processes, ideas and concepts, content development, and calls to action that resonate with your target audiences.

RD takes a big picture view of the integrated marketing process combined with detail-oriented execution. RD’s practice areas are built around core industry expertise which allows for building deep industry relationships and knowledge, identifying consumer problems and market or content gaps for disruption.

Management

Destination

Destination Management includes: Research + Development + Marketing

RD consults on, and develops programs, experiences and marketing initiatives to increase the competitiveness of an area’s tourism industry by evaluating the scope and diversity of existing and potential tourism resources; providing guidelines for their conversion into quality tourism products based on research of current and future market trends; and, addressing the national and regional challenges of product similarity and lack of product diversity with the ultimate aim of increasing tourist arrivals (including repeat visitors), increasing their length of stay and thereby, spreading the economic benefits of tourism to all parts of the area.

RD formulates detailed marketing and promotional campaigns for the sector, taking into account the quality and quantity of tourism products, the diversity of domestic, regional and international source markets, image, reputation and positioning, branding, quality and distribution of promotional materials and institutional mechanisms for marketing and promotion, including public-private partnership.

RD assists establishments and operators to promote their services and can include transportation, accommodation, restaurants, activities, experiences, excursions, conference venues, themed events, gala dinners and logistics, meetings, incentive schemes

As a destination management entity RD also offers professional services to international corporations and C-Level Executives by applying local knowledge, expertise and resources to inform the design and  implementation of their planned events, activities, tours, transportation and program logistics.

Brand
Reputation

“The way to gain good reputation is to endeavour to be what you desire to appear.” Socrates

What it is

Reputation is the overall estimation in which an organisation is held by its internal and external stakeholders based on its past actions and probability of its future behaviour. The organisation may have a slightly different reputation with each stakeholder according to their experiences in dealing with the organisation or in what they have heard about it from others.

When to use it

The two main sources of a corporate reputation are experience and information – a person’s past dealings with your organisation and the extent and nature of their direct and indirect communication with you. So the only time you would need to manage reputation is when these sources deliver harmful and disruptive messages about your company. Reputation can therefore not really be managed but should be integral to daily life. Reputation should always be upheld and maintained.

Why it's useful

The main benefits of a good reputation are:

  • Customer preference in doing business with you when other companies’ products and services are available at a similar cost and quality
  • Your ability to charge a premium for products and services
  • Stakeholder support for your organisation in times of controversy and crisis
  • Your organisation’s value in the financial marketplace
Project

"Let our advance worrying become advance thinking and planning." ~ Winston Churchill

What it is

Project management is the way a person organises and manages resources that are necessary to complete a project. A project is a piece of work which is not a process or an operation, but which has a start, an end, and specific goals.

When to use it

The ability to plan and execute projects is critical to an organisation’s ability to bring about change, and an important tool for any organisation that has to meet tight deadlines with limited resources.

Why it's useful

Project management is important because it ensures proper expectations are set around what can be delivered, by when, and for how much. Managing short lead-times and on-time delivery systems is a distinctive business competence to improve performance. Project Management defines how each part of the project should be organised to deliver the objectives and outcomes wanted, and accordingly selects a winning team of project partners, professionals, experts and specialist to perform each facet of the project plan.

Campaigns

 

 

What it is

A campaign is the process of connecting a series of operations – expertly executed to get audience attention and bring about a particular and meaningful goal, result or change.

When to use it

  • Fundraising for foundations and causes
  • Raising money for the conservational and, environmental related socio-economic initiatives to the benefit of all
  • Informing and educating the public about a cause or new project or product that can improve and benefit their lives
  • Changing behaviour and attitudes around old schools of thought or myths
  • Persuading people to support something – looming concerns or potential disasters
  • Campaigns that build a positive image for an organisation or a brand

Why it's useful

A successful campaign achieves all of the following desired outcomes and goals:

  • The cause, message or story successfully reaches the intended and targeted audience
  • The message is clearly understood by the audience – and makes a personal impact
  • It stimulates, educates, enlightens and empowers
  • It carries a clear call to action
  • The audience takes this action
Value Chain
Change

Change Management

Change management is the process, tools and techniques to manage the people side of change to achieve the required business outcome. Change management incorporates the organisational tools that can be utilised to help individuals make successful personal transitions, such as prepare, equip and support.

RD provides a structured approach for supporting the individuals in your organisation to move from their own current states to their own future states.

 

Aligning your company’s culture, values, people, and behaviours to encourage and realise the desired results – considering the four characteristics of change: scale (who are affected), magnitude (significant alterations of the status quo), duration (months, if not years), and strategic importance. Change occurs mostly at the level of the individual employee, the reason why IMCBR’s change management includes a robust employee relation campaign.

Events

PR events (launches, conferences, seminars, trade shows, brand experiences)

  • Create and execute special events designed for public outreach and media relations with opportunities to expand business contacts
  • Gain maximum media exposure at all events
  • Event collateral deliverance across all communication channels to ensure pre- and post-event awareness and brand recognition
  • Securing media interviews and provide complete media kits with releases, photos, videos

Public Relations

It's all about building relationships...

Public Relations is one of the most successful methods of communicating your value to those around you.

PR is all about building relationships and good networking skills which enable you to enhance the relationships you already have – form new ones and increase the scope of your network. The larger the scope – the more people know you and talk about you.

Broad sector expertise

With a background that spans widely across prime sectors of the economy and Journalism I have the skills to communicate various topics, subjects and issues with the same authority and passion as a client. This means that I can understand the needs of even the most niche technical applications, and turn them into clear, engaging and newsworthy messages to help entities communicate products, services or technology to any target audience.

Governance

Counselling management at all levels in the organisation with regards to policy decisions, courses of action and communication, taking into account public ramifications and the organisation’s social or citizenship responsibilities

Strategising

Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of your organisation’s aims. Planning and implementing efforts to influence or change public opinion

Investor Relations

Investor Relations and Financial Communication

Keeping existing shareholders satisfied with the right information, on a timely basis, and attracting new investors, in so to ensure your company’s share price is fairly valued, while simultaneously maintaining regulatory compliance in the capital markets, are key goals of the IR function – This includes financial information, intangibles, risk, value, and growth, socially responsible investing, corporate governance, shareholder activism, morals + ethics + professionalism

Stakeholder Relations

Stakeholder Relations

Develop relationships across all organisational stakeholders through effective communication, strategies and opportunities. Stakeholders may include employees, supply chain, investors, shareholders, government, industry bodies – basically anyone and everyone who may have an impact on the company’s desired objectives and outcomes

Media Relations

By now everyone knows media exposure can greatly help promoting a business or brand, especially during tough economic times when marketing budgets are low and competition high.

With all live campaigns the media will be present:

  • Finding the right media and influencers to spread your message exactly right
  • Engage them well enough for them to want to talk about your brand or company
  • Help you deal with intimidating media and their questions
  • Help you to build relationships with them to ensure a good communication flow
  • Identify real ROI after engaging with the media or influencers

Leveraging the power of the media and today’s new influencers can help you stand out from the competition and grow company and brand awareness tremendously without exhausting your budget or resources.

Media Interaction

  • Writing and distributing
  • Pitching newsworthy stories
  • Media training to offer valuable knowledge and insight to journalists and analysts

Effectively bring your company’s messages across and represent the brand ethically and reputably in the media

Influencing the influencers…

Arrange specialised trips for brands to interact with  influencers. This includes:

  • Press trips
  • Product placements
  • Competitions
  • # campaigns

What media?

Although RD has an extensive contact list of media and influencers with whom she built strong relations – each campaign targets a different media contact set and is therefore continually updated to suit your criteria and message demands.

Cultural Centre Of Influencer Relations
Brand Ambassador Programs
Mitigating Risk Analysis
Crisis + Resolution
Executive Profiling

Executive Profiling

Arranges enhanced personal presence and visibility with speaker opportunities to a highly relevant audience at leading industry events and conferences
Speech writing

Thought Leadership Training

Thought Leadership Articles + Training

You don’t tell people what to do. You inspire them to actualise your vision. Leadership is the attitude assumed by those looking for something different, who are committed to achieving a goal and whose conviction they manage to transmit to others through enthusiasm and optimism to reach a common goal.

RD helps you better understand the impact you as a leader can have on individuals, team performance and your industry through thought leadership activations.

Corporate Social Responsibility

Benefits of CSR are:

  • Better brand recognition
  • Positive business reputation
  • Increased sales and customer loyalty
  • Greater ability to attract talent and retain staff
  • Organisational growth
  • Easier access to capital
Sustainable Socio-economic Development (SED)

Content

Delivering Content That Engages, Evokes Emotion, Gives Meaning…

Creative and educational content influences buying decisions...

RD produces professional text and imagery solutions and content assets that influences buyers' decision making.

Content strategy helps you provide the right content, to the right people, at the right times, for the right reasons. It identifies the elements and variables that will influence success, determine what success actually looks like, then allocate resources in accordance to obtaining that success.

  • Content ideas and conceptions and prioritisation (marketing divisions)
  • Content creation and development (content creators + content canvas + content formats + content workflow and scheduling)
  • Content distribution (communication channel plan)
  • Content amplification with campaigns (influencers, their channels and media channels)
  • Content repurposing
  • KPIs – the high-level metrics selected as the most critical to success
Concept Design

Delivering Work That Engages, Evokes Emotion And Gives Meaning…

Creative and educational content influences buying decisions...

RD Produces professional text and imagery solutions and assets – Delivering Work That Engages, Evokes Emotion And Gives Meaning…

Development + Production
Placement + Distribution
Content Types

Copywriting
Copywriting is persuasion in text. It’s the skill not only one-to-one, but one to many.
Imagine if you could sell and influence tens of thousands, if not hundreds of thousands of people every single day, and get them to buy what you’re selling… even if you’re not physically present.

Copywriting is used in all of the below…

Website (Search Engine Optimised)

  • Webpages
  • Marketing landing pages
  • Articles
  • Blogposts
  • Digital
  • Branded content 

Marketing

Social

  • Google adwords + banners
  • FaceBook banner ads + posts
  • Instagram banner ads + posts
  • Twitter banners + posts
  • YouTube

Scripts

  • Video commercial scripts
  • Corporate video scripts
  • Documentary
  • Film


Print

  • Magazine + newspaper display adverts
  • Advertorials
  • Brochures

 

Broadcast

  • Radio commercials scripts
  • TV commercial scripts 

Outdoor

  • Billboard copy
  • Street side posters

Signage

  • Banners + Wall posters
  • Flyers 

PR

  • Press release
  • Pitches + Motivations
     

Brand Journalism

  • Branded Content
  • Reviews on products
  • Features (entertaining and human interest stories)
  • Opinion pieces (take a position or stand on an issue)
  • Thought leadership (expertise-driven pieces that discuss best practices and provide new thinking on a specific component of business industry trends)
  • People profiles (zero to hero stories)
  • Educational pieces – how to tips (like how to save fuel when driving in the city)
  • Issues-based articles
  • In-depth – investigative pieces giving perspective on a relevant topic 


Imagery + Audio

  • Video: Full digital production from conceptualising, pre-production, production, post-production, and distribution
  • Photography: Cover everything related to planned content
  • Animated Graphics: 2D and 3D productions, delivering professional motion graphics
  • Infographics: Graphic visual representations of information, data or knowledge
  • Illustrations: Using any visual representation or depiction of related content to elucidate textual information
  • Audio: Radio broadcasts and podcast interviews
  • Maps: Visual communication of information and data through cartography and illustrations
  • Web documentary: Tying all creative elements together to tell a highly interactive story online
Documentary

Independent Documentary Productions

There is no better, more powerful way to place your subject or cause on international agenda than with a documentary
Documentaries are among the most valuable forms of content delivery – but so far a totally undervalued and neglected form of educational art.

They aren’t all good obviously – depending on who produced it – but the best of them are intriguing, unusual, persuasive, seductive…

And offer a real experience – filling some of the void left by the pretentiousness of social media – and restrictions of television reporting.

Docs focus on serious subjects which affect all human life, attracting a large audience for certain subjects ranging from the disappearance of honeybees to the effects of Monsanto’s forceful presence and poison in drinking water.

As authentic journalism has been hard hit with the advent of social media – documentaries are filling a vacant space and supplying much needed information which not only keep audiences informed but sometimes allow them to take action.

Docs subsist at the intersection of education, contemporary culture, journalism, film narrative and entertainment – aiming to to interpret or analyse but most of all to capture human experiences, inform audiences, and tell stories of empowerment or deceit.

In their attractiveness docs can seem more real than reality – capturing the deeper essence and bring to light which otherwise would not have been known.

Journalism

Investigative Journalist

Sometimes RD deeply investigates a single topic of interest, such as political corruption, corporate wrongdoing and environmental concerns.

Interpretive (or interpretative) journalism

This goes beyond the basic facts of an event or topic to provide context, analysis, and possible consequences. Since one must have a broad familiarity with and understanding of the subject, and looking for patterns, motives, and influences that explain the issue, RD investigates the topics that has a huge interest for her - which incorporate a wide range of subjects.

Special causes

Ties brands with CSE projects to report on social economic and CSR issues.

Editorials + Features

Feature articles, opinion pieces, thought leadership articles, human interest stories, investigative reporting and news, photojournalism, video broadcast

Had Published Article Placements In These Newspapers:

South African: Caxton, Natal Witness, Witness Weekend, Pretoria News, Sunday Times Lifestyle, Star (IOL Travel), Africa Independent (IOL) Abroad: LA Times, Boston Global

And These Consumer Magazines:

Automotive Industry: Speed and Sound, Two Wheels, SA 4×4, Leisure Wheels, Bikers Lifestyle, Bike SA, Marie Claire, True Love, Beautiful Brides, Baby Gro, Waiting Room, Restless Me, Transitions Abroad, International Living, Marco Polo, GoNomad, Travel and leisure, Travel Africa

And These Trade Magazines:

CapeMedia Publications: Leadership, Opportunity, Achiever, Energy Forecast, Mining Prospectus, Ubuntu, Explore, Leaders in Wellness, Blue Chip, Black Business Quarterly (BBQ), Harvest SA, Sport, Road Ahead,  Project Manager, Service

And These Inflight Magazines:

Khulula, Sawobona, Mango Juice

 

Online streaming broadcasting:

Broadcast interviews; Business Network Radio, Alive to Green, Tomorrows Leaders Convention, SMME Opportunity Roadshows, Clean Business International, Skills Development Summit, BBQ Awards

 

Achievements

  • Cover stories in Leadership x 8
  • Nominated for Ubuntu Tubbies Award for article on Nkosazana Dlamini Zuma UN Chairperson (Leadership mag)

 

Recommendations:

“Rizel Delano is one of my regular contributors for both my publications: Opportunity and Ubuntu. Throughout the years she delivered exceptional written content, well researched and always delivered on time. I can recommend her for anything as she is always willing to partake in any project.” – Tracee Harvard – Editor: Cape Media Publications

“Rizel is a well versed and experienced writer. She has written countless articles for Leadership with around five of them reaching cover status. If I look for a writer to interview a CEO, I always think of Rizel first.” – Lindsay King – Editor: Leadership Magazine

 

See a list of all published work here:

Customer + Guest Relations

Target Market Segmentation
Guest + Consumer Relations
UX - User Experience Design

RD analyses the current customer experience and derives an action plan to help you bridge the gap between what your brand promises and what it delivers.

Read more...

Loyalty Programs

Product Development

Concept Design
MVP + Proof Of Concept Pop Up
Evaluation + Change
Market Launch
Turn Existing Offering Into A Premium Or Luxury One

Skills Development

Workshops

Marketing + Communications

  • Integrated Marketing Communications – Understanding the Pesto Model
  • Audience Segmentation – Behaviour, needs and desires
  • Communication network development – Develop a niched audience network for niched products
  • Campaign Design – PR or marketing or special event campaigns – what are the success factors?

Content Creation

  • Copywriting – All marketing copy online (web, email, social, SEO) and offline (traditional)
  • Storytelling: elements of a very effective story and how to apply this into various applications and platforms
  • Photography – What type of photos are best to represent will the product or service
  • Videography – How to produce low cost but high quality videos for online mediums
  • Content delivery strategy and planning
  • How to turn one thing into many things (repurpose content into may forms for placement on different platforms)

 

Relationship Building

  • The DNA of building relationships with all types of stakeholders
  • Dealing with media and influencers to get what you want
  • Experience Design – Customer Journey Touch Point Experience Optimisation

 

Essential Skills

  • Critical thinking for conceptualising any project or campaign
  • Problem solving – how to get to the best solution in the shortest time frame
  • How to turn big data into something useful that can make impact in business growth

 

Ask me anything

  • Custom workshops in the communications field – to whatever your company’s needs

MONITORING + ANALYTICS + REPORTING

Objectives + KPA + KPI
  • Set KPI Areas – Establish Benchmarks (KPI) + What Would Make This A Success
  • Objectives – Objectives Tied To Broader Business Goals
Optimise

For Strategies That Drive Greatest Business Impact + Overall Strategic Experimentation

Monitor + Measure
  • Monitor – Company Feedback + Media Mentions + Supply Chain Feedback
  • Measure – Quantify Event/Project Experience + Media Exposure Received
Analyse + Report
  • Analyse – Honestly Objectively Evaluate Event/Project + Work
  • Report – Balanced Scorecard + Final Assessment Of Success + Mistakes + Overall Impact
Market Intelligence

Market Intelligence Reporting

  • Provide market intelligence to inform business growth strategies
  • Provide market intelligence on new market and communications strategies and assess effectiveness of the communication messages
  • Highlight specific issues relevant to brand or company to action
  • Highlight specific issues that can affect corporate and brand reputation
  • Show market sentiment
  • Customer behaviour, customer opinions and requirements, customer grievances Show where strengths and weaknesses are communications strategy
  • Identify new business opportunities and ideas
  • Save time by ignoring irrelevant functions and improve productivity of PR staff
  • Solve problems pertaining to your business and hence expand your horizons, making scope for more business opportunities.
  • Extracting data into a structured format helps bring ideas and resources together and interconnects people, practices, and customers to build knowledge.
  • Identify Best Opportunities For Future Growth