Not all brands need a dedicated person as influencer marketing management… but as influencer marketing becomes more relevant for all brands, it’ll be critical to have a good grasp of these skills.

RDL acts as an influencer marketing director/manager/consultant for brands who want to explore this, and navigate the landscape responsibly, ethically and productively with real results…

And because a brand’s reputation is always on the line, it becomes more shaky when expecting influencers or ambassadors to promote the brand in such a way that influencers’ followers and communities see the brand in the right light.

It’s far more involved than just about paying anyone with a lot of followers to blast out a marketing message.

The biggest challenge for most brands, is finding relevant and the most apt influencers for each campaign, because not all influencers have real influence, and not all influencers are trained in the space to deliver on expectations.

RDL is responsible for managing the end-to-end operations of a brand’s influencer marketing campaigns, building a team of influencer partners for the brand, manage communications, and coordinate with the rest of the marketing team to get maximum impact for their influencer campaigns. 

RDL also provides assistance to influencers in creating content and gives guidance and creative input to steer the campaign in the right direction.

In addition to managing the different campaigns of the brand, RDL keeps up with the latest trends within the influencer community and quickly incorporate findings of this market research.

RDL frequently trains influencers to become better skilled in content creation, brand-influencer relationships, ambassadorship, ethics and morale obligations, branding and marekting.