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Eco Sustainability

Eco Sustainability Conscious consumerism is the next big trend – and one that will impact nearly every vertical, from retail to travel to dining. Reports…

Influencer Campaign Management

Influencers, powered by technology, uses one of the most powerful forms of marketing: word-of-mouth. Selected appropriately, the right influencers can catapult potential travelers into the…

Tourism Products

Tourism Product + Experience + Route Itinerary Development RD helps tourism brands to upgrade the quality of their business offerings to increase revenues, raise profit…

FAM Trips

FAM trips are short for “Familiarisation Trips,” meaning an opportunity for the travel trade to learn about a specific destination, place – or new product…

Traditional Media Trips

This means to get some journalist to cover a story about your establishment – in essence a function of public relations… For Tourist Destinations… Coverage…

Individual Profiling

Tell the world who you are, what you stand for, and why they should use your company By now we all know people do business…

Performance Management

There are targets and objectives to achieve – at an individual and team level – to meet your organisation’s overall goals What Is a KPI?…

Space Design For Wellbeing

“We shape our buildings and afterwards our buildings shape us,” mused Winston Churchill in 1943 while considering the repair of the bomb-ravaged House of Commons.…

Relationship Management

Building good media + influencer + stakeholder + consumer relations can grow the business to realise much higher profits In everything we do, in anything…

Why you need PR

The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, you have to distinguish…

What is design thinking?

Design thinking is a proven and repeatable problem-solving protocol to discover new opportunities with extraordinary results. It’s an objective view and a warm embrace of…

Storytelling

  I think there is so much said about storytelling you don’t need another essay on the subject. But if I have to say one…

The art of leading…

You don’t tell people what to do. You inspire them to actualise your vision. For some, leadership is motivation, for others, it equals results, for…

How to become a luxury brand

A successful luxury brand strategy involves science, art, logic, intuition and emotion All things crucial to raise brand equity, attract new consumers, heightening existing customers’…

The urge for splurge…

With Luxury catching the eyes of investors the opportunity in luxury retail seems big. Mature markets for luxury are Europe, US, Japan, France, Germany and…

The PESO Model

The PESO marketing model is a great way to organise thoughts and efforts to include all aspects of marketing. PR and Marketing used to be…