Video Production

It’s no secret that video is now one of the top ways to market products and services… if done right, of course.

Videos are engaging, and they lead to serious moments of consideration, and highly shareable.

Videos are incredibly engaging and offer a well rounded sensory experience that includes visuals, motion, sound, story, and personality.

But, it’s not a case of just setting up a camera and a drone, filming stunning pictures from all angles, adding some music (sometimes annoying) and including a talking head here and there, like most productions do. 

An effective video production is far more than that. It’s far more than just telling a story, video can draw on the consumer’s heartstrings with music, visuals, and other tactics to evoke emotion.

It can encapsulate a concept in a myriad of magical ways which no other medium can. It draws the audience into another world where the ‘actors on stage’ entertain, educate, enthrall and enlighten.

It’s giving the viewer an experience which they would be unable to do in their real day-to-day life, a form of escapism into another world. It’s bringing something worthwhile and valuable to them, so they can feel better by simply watching it.

Video is the preferred medium of engagement 

While text-based and photo content still plays a vital role in search engine optimization (SEO), many consumers don’t have a preference for long articles.

Google and some people may love long-form content, but most people are developing shorter and shorter attention spans, and want valuable, informative content that’s quick and easy to digest. 

Because video is a passive experience, audiences can simply click play, sit back and watch, whereas other mediums require more active engagement, scanning through words trying to make sense of it, especially nowadays where written content is so poorly executed, most written for SEO google search purposes rather than for a pleasant read.

And they want an enjoyable experience while sitting back and relaxing while watching it. They want to see it, hear it, feel it, live it, and remember it. The only thing video can’t do (not yet anyway), is make them smell it.

Visual storytelling conveys a greater amount of knowledge and information in less time because all the senses are engaged for quicker absorption and understanding, and because it’s emotionally contagious, influencing a person’s emotions and behaviors, to mirror what’s on screen. 

BUT most videos out there, don’t elicit emotion at all, or not properly for the video to have a high and deep impact. In most cases there’s annoying music background, or voice overs that do not fit the feel or tone, and personality. I can go on and on on the poorly produced videos out there but wont for now, that’s for another article.

Producing a video that will have a high impact requires skill and expertise.

Video positions you as a sector leader and a thought leader

Any company that does not have an aggressive Video Marketing Strategy is going to get left behind.

Video has proven itself over and over as a powerful channel for communicating  information, education and entertainment. A strong video strategy can thus help brands reach, inspire and engage audiences in more ways than ever before…

Because:

With the advances in technology, and easily available equipment, video marketing has already grown at an alarming rate:-

2021 statistics show:

  • 78% of people watch online videos every week, and 55% view online videos every day.
  • By 2022, online videos will make up more than 82% of all consumer Internet traffic.
  • YouTube is the second most trafficked site, after Google.
  • 81% of businesses use video in their marketing strategy, a 63% increase since last year.
  • Users spend 88% more time on websites that have videos.
  • 97% of marketers report that video helps users understand their products or services better – and also helps to increase sales.

The stats don’t lie:

  • 97% of marketers say video has helped increase user understanding of their product or service
  • 76% say it helped them increase sales
  • 47% say it helped them reduce support queries
  • 76% say it helped them increase traffic
  • 80% of marketers say video has increased dwell time on their website

In other studies it was found that:

  • Statistics show 40% of people respond better to visual information. 
  • Science shows the human brain has a higher preference for images than text-based content, processing these images 60,000 times faster than words.
  • A study conducted by Origin market research company, reveals products featured with a story from their creator or artist, had a higher perceived value than the same product listings without stories. 
  • Stories with images garner 650% more engagement than stories without a visual aspect.
  • Stories delivered in video format get three times more links than those without videos.
  • Consumers are 85% more likely to purchase a product after watching a video featuring it.
  • According to a Levels Beyond Survey consumers consider brand video the preferred way for marketers to share information as it creates true engagement and builds brand loyalty.
  • By the end 2021 Video will represent over 82% of all Internet traffic, says a new study from Cisco.
  • According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
  • Unbounce reports that include video on a landing page can increase conversion by 80%.
  • YouTube reports mobile video consumption rises 100% every year.
  • 90% of users say that seeing a video about a product is helpful in the decision process.
  • 65% of executives visit the marketer’s website, and 39% call a vendor after viewing a video according to Forbes.
  • Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
  • According to NIELSEN Wire, 36% of online consumers trust video ads.
  • 92% of mobile video consumers share videos with others, according to Invodo.
  • After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
  • 72 Hours of video are uploaded to YouTube every minute, according to YouTube.
  • 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
  • According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without.
  • According to Forbes, 59% of executives would rather watch a video than read text.
  • Enjoyment of video ads increases purchase intent by 97% and brand association by 139% according to Unruly.
  • 50% of executives look for more information after seeing a product/service in a video, according to Forbes.
  • 87% of online marketers are currently using video content in their digital marketing strategies
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video
  • 52% of marketers feel that online video marketing is good for boosting brand awareness
  • 45 % believe it works well for new business lead generation 
  • 42 % think business video marketing is good for online engagement
  • Of those businesses already using video marketing, the vast majority believe it to be successful

Video content promotes brand recall.

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.

To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.

Video marketing can boost your site’s SEO.

Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.

By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.

Video content performs well on all devices.

Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.

Video marketing can help strengthen your brand message.

When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.

Video content wants to go viral.

It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.

Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level.

Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.

Full Production Service: 

  • Conceptualising (idealise an authentic story suitable for your target market, who, what, where, when, how)
  • Pre-production (research, scriptwriting, storyboarding, production planning) 
  • Production (using the latest camera and filming technology with 4k quality, excellent sound, lightning, onsite technicians)
  • Post-production (editing, animation, SPX, voice overs, music, audio mixing)
  • Output (final video or broadcast film + podcast audio + marketing copywriting)
  • Distribution (youtube upload to your channel for marketing and broadcast)

Production Types

  • Commercials
  • Documentary
  • Film Movie

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