The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, you have to distinguish yourself from the competition.You also need to create and maintain a positive public image.
RD helps you create and maintain a good reputation among ALL stakeholders by communicating and presenting your products, services and the overall operation in the best light possible.
A positive public image helps create a strong relationship with your customers which in turn increases the sales.
Most business executives dub PR as ‘free advertising.’ This could not be further from the truth. It neither is advertising, nor is free.
As a matter of fact, it may be costly, VERY costly, depending upon how it is used, because it’s a time consuming and labor intensive process.
Why? Because in advertising you call the shots, telling the world what you want them to know in the way best suited to your objectives. In public relations you have to trust audiences to talk about you in the way they perceive you. Which means, they need to be subtly influenced over time to be able to form a favourable opinion of you your company, its products and service and your employees…
Aligning PR to business objectives to show value, authenticity and return on investment (ROI)
Broadly speaking, PR is anticipating, analysing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of your organisation.
You should seriously consider doing PR when you want to: protect, enhance or build your reputation through the media and all your stakeholders.
RD analyses your business, finds the core most important underlying messages and translates those messages into positive stories and applications – helping you increase visibility with increased recognition on as many respected platforms as possible.