Research & Development Research and Development (R&D) refers to the systematic process of creating new knowledge, products, or processes, and improving existing ones. It is…
All businesses are in it for profit… that’s why they exist And the only ways to raise profits are to: bring down operational costs (minimise…
Brand Management refers to all functions and operations that build a brand in the market to raise brand equity and achieve market dominance. Most often it…
Integrated Marketing Communication (IMC) – refers to all the means, ways, platforms, channels and processes by which information is conveyed to all publics and stakeholders that…
Public Relations Public Relations (PR) is the strategic communication process that entities use to build mutually beneficial relationships with their audiences and shape public perception.…
RDL provides expertise and guidance on product and content ideation, development, production and distribution. Content is information and knowledge presented in the form of text,…