Calculate Your Human Capital

Human capital is the sum of all your capitals as fore discussed and some other personal attributes considered useful in every situation and scenario of life. 

Although the term is mostly used in a business scenario where employers rank or rate their employees human capital as an asset for the company, it is otherwise (here) used to denote a human’s value in its entirety.

It encompasses your… 

• Cultural assets – country of origin, heritage, lineage, and your works of art, personality, beliefs, world views, stories, languages and speech style

• Physical assets – beauty (as in body shape, grooming) appearance (fashion sense, confidence, behaviour), level of health and fitness.

• Intellectual assets – knowledge, skills, know-how, and education, creativity, inventions, craftsmanship

• Experiential assets – where you’ve worked, or done prior that make up a body of experience useful for others. 

• Financial assets – the amount of money or property you managed to amass as an indication of how well you used all of the aforementioned assets.

• Social capital – those in your circles who want to be with you or do business with you, your capacity for moral example, wisdom, empathy, personal trust and leadership, ethics, character, personality, reputation, charisma, behavior and mannerisms.

• Political Capital – How much clout you have to influence policies and decision making in work and societal landscapes.

• Environment – the spaces you frequent and occupy that influence your mood, emotions, behaviour.

To increase the value and equity of your personal brand, you need to focus on increasing your Human capital in its entirety which will substantially impact your individual earnings, sustainability (longevity, to live a quality life for longer), empower people around you and leave a legacy.

Personal brand equity

Personal brand equity is the total human capital you hold as determined above – and the influence that your brand has on your clients’ or consumers’ buying decisions. 

It is the monetary measure of the effect your brand name has on the customer’s response to you and your products or services, the goodwill you have and the customer’s propensity to prefer or buy into you.

Brand equity is extremely hard to quantify, but it’s worth considering when measuring the return on investment ROI of your branding efforts.  The more powerful the brand, the higher the brand equity.

Your personal brand statement

Your personal brand statement is basically a catchphrase that states your expertise and what makes you unique. 

It gives people a quick glance into what you can do, so they’ll be able to understand how you can be of benefit to them. And if it’s catchy enough, that’s how people are going to recognise and remember you.

Your signature story has to be strong, descriptive, short, and catchy all at the same time. People reading the statement should know exactly what you can do and what you specialise in. It should also spark their curiosity and make them want to know more about you.

With millions of founders, business leaders and consultants competing for attention, knowing your unique edge is essential, become world-class at one thing.