Public Relations… is all about building relationships.
Public Relations is one of the most successful methods of communicating your value to those around you.
PR is all about building relationships and good networking skills which enable you to enhance the relationships you already have – form new ones and increase the scope of your network. The larger the scope – the more people know you and talk about you.
RD creates opportunities to cultivate strong, long-lasting connections. Easily relate with all types of personalities and characters, able to form close and trusting relationships. More interested in the character and personality of others than in their status or job title.
Broad sector expertise
With a background that spans widely across prime sectors of the economy and Journalism I have the skills to communicate various topics, subjects and issues with the same authority and passion as a client. This means that I can understand the needs of even the most niche technical applications, and turn them into clear, engaging and newsworthy messages to help entities communicate products, services or technology to any target audience.
Counselling management at all levels in the organisation with regards to policy decisions, courses of action and communication, taking into account public ramifications and the organisation’s social or citizenship responsibilities
Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of your organisation’s aims. Planning and implementing efforts to influence or change public opinion
Investor Relations and Financial Communication
Keeping existing shareholders satisfied with the right information, on a timely basis, and attracting new investors, in so to ensure your company’s share price is fairly valued, while simultaneously maintaining regulatory compliance in the capital markets, are key goals of the IR function – This includes financial information, intangibles, risk, value, and growth, socially responsible investing, corporate governance, shareholder activism, morals + ethics + professionalism
Develop relationships across all organisational stakeholders through effective communication, strategies and opportunities. Stakeholders may include employees, supply chain, investors, shareholders, government, industry bodies – basically anyone and everyone who may have an impact on the company’s desired objectives and outcomes
By now everyone knows media exposure can greatly help promoting a business or brand, especially during tough economic times when marketing budgets are low and competition high.
With all live campaigns the media will be present:
- Finding the right media and influencers to spread your message exactly right
- Engage them well enough for them to want to talk about your brand or company
- Help you deal with intimidating media and their questions
- Help you to build relationships with them to ensure a good communication flow
- Identify real ROI after engaging with the media or influencers
Leveraging the power of the media and today’s new influencers can help you stand out from the competition and grow company and brand awareness tremendously without exhausting your budget or resources.
- Writing and distributing
- Pitching newsworthy stories
- Media training to offer valuable knowledge and insight to journalists and analysts
Effectively bring your company’s messages across and represent the brand ethically and reputably in the media
Influencing the influencers…
Arrange specialised trips for brands to interact with influencers. This includes:
- Press trips
- Product placements
- # campaigns
Although RD has an extensive contact list of media and influencers with whom she built strong relations – each campaign targets a different media contact set and is therefore continually updated to suit your criteria and message demands.
Cultural Centre Of Influencer Relations
Brand Ambassador Programs
Mitigating Risk Analysis
Crisis + Resolution
Tell the world who you are, what you stand for, and why they should use your company
By now we all know people do business with people, not a building, nor a place or a business, but the people in it…
A well-developed personal brand is your way of staying true to yourself and your mission. It’s a reflection of your beliefs, values and goals. It is supposed to go hand in hand with your company’s ideology, and the character that stands behind your business.
By creating a strong personal brand, you are showing to the world what is authentic about you, and therefore about your business and the reason why they should choose you and your team.
It should be integrated into every aspect of your business, and you should stick to it in order for people to see that you are consistent and true to the message you are conveying
RD does profiling coaching and develop assets for:
- Business Leaders
- Enhanced personal presence and visibility with speaker opportunities to a highly relevant audience at leading industry events and conferences
Thought Leadership Articles + Training
You don’t tell people what to do. You inspire them to actualise your vision. Leadership is the attitude assumed by those looking for something different, who are committed to achieving a goal and whose conviction they manage to transmit to others through enthusiasm and optimism to reach a common goal.
RD helps you better understand the impact you as a leader can have on individuals, team performance and your industry through thought leadership activations.
Corporate Social Responsibility
Benefits of CSR are:
- Better brand recognition
- Positive business reputation
- Increased sales and customer loyalty
- Greater ability to attract talent and retain staff
- Organisational growth
- Easier access to capital
Sustainable Socio-economic Development (SED)
What action could you take for the greater good that could form part of your brand legacy in 50 years?
- Need to be good for everyone
- Still can work in bad times
- What problems are in the solution
Influencer Review Trips
Review campaigns is not very familiar as such but a good example would be similar to traditional press trips arranged for journalist and media – this option is for influencers to facilitate…
- Professional reviews
- And deeper insights into product offerings
Reviews are essential to marketing and branding, and can do much more than just make your product, service or brand seem enticing; they can:
- Boost credibility and promote image
- Make you stand out from the crowd with clever and creative content produced by ‘others’
- Make yours the go-to product or service in your industry
- Provide social proof
- Help build trust and loyalty
If proof of a product’s or service’s quality gets corroborated by multiple and unrelated sources, this positive vibe resonates across the web and entice prospective buyers to try the particular product or service.
RD creates review campaigns around your content and amplify such by collaborating with influencers to spread it to their followers to get the best coverage and awareness possible.
RD Influencers and reviewers are vetted and trained in creating high quality content, and you’re not exposed to frivolous celebrity whims and pretence.
Getting published in this context here, means to get some journalist to cover a story about your place – in essence a function of public relations
RD organises such press (media) trips for you, and helps you formulate the messages and content you would like journalists to write about.
This does not involve social media influencers as we deal with them with reviews campaigns, where they get thrown into the experience adhoc so they can write about it in the way they feel it.
Press trips are better structured and provide journalists with more in depth facts and data that will lead to far greater stories,
We’re dealing here with people who can actually write a good story, have experience in drafting quality content and know how to bring out the essence of your offering.
With RD’s expertise in journalism, we know exactly what journalists look for to compile a story and provide them with the facts and figures they would need to create a compelling, influential and interesting story that will lure in more visitors.
Generally, a press trip involves a business arrangement between the writers/journalists/ and the selected sponsor, (you as the business entity).
The sponsor (business entity) invests time and money to bring a journalist to their location, which after the journalist is expected to – if a freelancer, sell the stories to newspapers, magazines, or other media, and if employed by a media house, feature the story in its publications.
The press trip is an organised group trip, of any size or an individual trip where the writer travels solo.
In association with RD, the sponsor arranges the itinerary along with meals, accommodations, and the schedule.
Unless the journalist lives nearby, s/he is usually flown to the destination. The sponsor then shows the journalist the different aspects of their business they hope to promote.
The journalists RD involves are carefully selected according to their expertise so they are able to write a story, capture photographs and video suitable for all mediums.
PR events (launches, conferences, seminars, trade shows, brand experiences)
- Create and execute special events designed for public outreach and media relations with opportunities to expand business contacts
- Gain maximum media exposure at all events
- Event collateral deliverance across all communication channels to ensure pre- and post-event awareness and brand recognition
- Securing media interviews and provide complete media kits with releases, photos, videos